On-page E-A-T Signals
If your rankings are being influenced by the recent algorithm modifications, you should investigate your site's E-A-T signals. Expertise, Authoritativeness, and Trustworthiness (E-A-T) is one of the ways Google determines the value of your material.
Consider include high-quality external citations in your informational material and long-form publications. Make sure the author is credible and include author profiles. Remember that E-A-T signals are there for users as well as Quality Raters, so awards, testimonials, and studies may all provide value for your target audience.
FAQs and content that answers 'People Also Ask'
The first place to check is the People Also Ask (PAA) box—an interactive search result that displays a box of questions that other searchers have asked in connection to your initial search. PAA allows Google to expand the quantity of featured snippets on the SERP, ensuring the endurance of this SERP feature.
Image Alt Text Descriptive
Image improvements might be significant for SEO depending on the type of your content. If the material is an infographic or the subject matter is visually based (e.g., interior design, fashion trends), ensuring sure your alt text is optimised falls into the "really crucial" category. Of course, detailed alt text is always important for visually challenged readers.
Valid Schema Markup
Schema markup is a collection of code snippets that may be inserted on any page of a website to highlight particular parts of the page in search results. Pages containing structured data have greater click-through rates than those without because the snippets are more interesting and appealing to searchers.