Generative AI in customer support is a cutting-edge technology that can transform the way businesses interact with their customers. By using Generative Artificial Intelligence, or GenAI, customer support agents can leverage the power of data-driven content creation to provide personalized, relevant, and timely responses to customer queries. Generative Artificial Intelligence is a subset of artificial intelligence that focuses on creating new content, such as text, images, or even responses, based on patterns learned from existing data. In the dynamic landscape of customer support, where customer expectations are constantly evolving, integrating GenAI into the workflow can significantly enhance the overall customer experience.